The key strategies most new brands get wrong The clear aligner industry continues to grow at an impressive 25%+ CAGR , driven by digital dentistry, aesthetics, and increasing patient demand. Every year, new brands enter the market aiming to capture a share of this growth. But the reality is clear: many new aligner brands fail within their first few years — not because they lack vision, but because they underestimate the complexity of building a scalable, compliant, and profit
