An increasing number of Gen Z and millennial patients are willing to choose clear aligner brands that they perceive as sustainable over others. Major category brands are obviously responding to this consumer behavior by activating their brand marketing and PR teams accordingly. However, more often than not, the PR and communication mouthpiece of organizations have been accused of greenwashing – that is, communicating brand messages that sound better for the environment than they actually are.
Not with ClearX!
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